During the months of June and July, individuals, businesses and organizations partner to promote the collection of hair supplies, cosmetics and toiletries. Each partner agrees to promote the beauty drive through independent efforts. Products are collected via participating Drop Off Locations.
During the first week of August, all items are packaged and distributed to college bound girls as care packages at the P.A. Cares Send Off Event. Event attendees also receive advice from beauty experts, food and words of encouragement. The attendees are identified by partnering Organizations.